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Behind the Review

Oct 31, 2023

In ep. 3 of the “Biz Bites'' series, we discuss strategies for maximizing the holiday season. Like engaging with customers through social media, creating excitement around holiday offerings, and promoting your hardworking staff. We also dig into how to effectively collaborate with other businesses, participate in...


Oct 26, 2023

Yelp Elite Gwyn C talks about how she evaluates businesses and how she chooses a star rating. Ranging from occasional freebies to general customer service, Gwen gives insight on how to form a great relationship with customers. She provides clarity on how she writes reviews, as well as the rationale behind each review....


Oct 24, 2023

In episode 2 of our “Biz Bites” series, host Emily Washcovick explores how small businesses can tap into culture, trends, and local events to create a buzz and connect with customers. From large-scale one-time events like the Super Bowl - to small, neighborhood collaborations - discover tactical steps that can...


Oct 19, 2023

When Nate Bennett and Thanat Tanachon first decided to open their martial arts facility, they wanted to shatter the misconception that martial arts is a violent and aggressive sport by revolving their business around building a community based on respect. Now, Little Giant is a 5-star business on Yelp with tons of...


Oct 17, 2023

Our first "Biz Bites" episode explores the critical concept of translating your in-store consumer experience into a compelling online presence. Creating connections with your customers in-person is crucial, but the next step is to leverage online listings, review sites, and social media to reflect your uniqueness...